Ever wonder why your perfectly legitimate marketing emails keep disappearing into the spam void?

You’re not alone. Right now, thousands of business owners are staring at their email dashboards, watching open rates decline. You spent hours writing that campaign. You double-checked every word. You even got permission from every single subscriber.

And still… nothing.

Here’s the gut punch: when you finally investigate, you discover the truth. Your emails aren’t being ignored—they’re being buried in spam folders where nobody will ever see them. Your subscribers didn’t choose to ignore you. They literally never got the chance to read what you sent.

But it gets worse.

Every email you send is making the problem bigger. Gmail sees your low engagement and flags your domain. Outlook notices the pattern and downgrades your sender reputation. Yahoo joins the party and starts filtering everything from your address.

You’re caught in a death spiral, and “better subject lines” won’t save you.

And here’s the cruelest irony: half the people marking you as spam actually subscribed to your list. They just forgot. They signed up six months ago, moved on with their lives, and now, when your email appears, they hit that spam button without thinking twice.

Each click destroys your sender reputation a little more.

Meanwhile, your competitors are landing in the inbox every single time. They’re getting the opens, the clicks, and the sales that should be yours. What do they know that you don’t?

The answer isn’t what you write—it’s how email providers see you behind the scenes.

There’s a solution, and it doesn’t involve rewriting your entire email strategy or hiring a deliverability consultant for $5,000 a month. An AI tool called Warmy can rebuild your sender reputation in days instead of months. It works in the background, interacting with real inboxes on your behalf, training email providers to trust you again.

This guide shows you exactly how to use it.

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The #1 Mistake Killing Your Email Deliverability (And Why “Good Content” Won’t Save You)

Let’s clear up the biggest misconception in email marketing right now.

Your emails aren’t landing in spam because your content is bad. They’re landing in spam because email providers don’t trust your domain. That’s it. That’s the whole problem.

You could write the most helpful, valuable, perfectly formatted email in history—and it would still get buried if your technical reputation is shot.

Here’s what most marketers get wrong: they think email deliverability is about content quality. It’s not. It’s about reputation signals that happen completely behind the scenes, in places you can’t see and parameters you probably don’t even know exist.

Gmail, Outlook, Yahoo—these platforms aren’t reading your emails and deciding if they’re “good enough” for the inbox. They’re checking technical markers that have nothing to do with your writing:

• SPF records (Sender Policy Framework): Does your domain have permission to send emails?
• DKIM authentication (DomainKeys Identified Mail): Can they verify this email actually came from you?
• DMARC policies (Domain-based Message Authentication, Reporting & Conformance): Are you protecting your domain from impersonation?
• Sender reputation score: How have people historically interacted with your emails?
• Blacklist status: Has your IP address or domain been flagged by spam databases?

If any of these technical elements are weak, broken, or missing, your beautiful email copy means absolutely nothing.

Think of it like this: you could be the most trustworthy person in the world, but if your ID is flagged at airport security, you’re not getting on that plane. Email providers work the same way. They check your credentials first and your content second.

Here’s the brutal truth most email marketers learn too late: you can’t fix sender reputation by just “doing better.” You can’t manually interact with thousands of inboxes to prove you’re legitimate. You can’t personally convince Gmail’s algorithm that you deserve inbox placement.

The damage compounds over time. Every email that gets ignored or marked as spam tells providers, “This sender isn’t valuable.” Your reputation drops. The next batch of emails gets filtered even harder. Open rates fall further. The cycle continues.

And if you’re a new sender? You’re starting with zero reputation, which means email providers are extremely cautious with you. Send too many emails too fast, and they’ll assume you’re a spammer and throttle you immediately.

This is why legitimate businesses with real customers and genuine value propositions still can’t break out of the spam folder. The game isn’t about content quality—it’s about technical trust signals you can’t fake manually.

That’s where automation comes in. That’s where Warmy comes in.

How Warmy’s AI Engine Rebuilds Your Sender Reputation (Without Sending a Single Marketing Email)

Here’s where things get interesting.

Warmy doesn’t fix your deliverability by helping you write better emails. It fixes your deliverability by making email providers think you’re already a trusted sender—before you ever launch your actual campaign.

The technical term for this is “domain warming,” but that doesn’t really capture what’s happening. Think of it more like building a credit score for your email address.

When you’re new or damaged, email providers watch you like a hawk. They don’t know if you’re legitimate or a spammer who just bought a fresh domain. So Warmy does something clever: it simulates natural, genuine email behavior at scale.

Here’s how it works in practice.

Once you connect your mailbox to Warmy, its AI engine starts sending emails on your behalf to real people inside Warmy’s network. These aren’t fake accounts or bots—they’re actual email addresses controlled by other Warmy users who’ve opted into this system.

Your account sends an email. Someone in the network receives it, opens it, reads it, and replies. Maybe they move it to a folder. Maybe they star it. All the behaviors that signal “this is a legitimate, valuable email” to Gmail, Outlook, and Yahoo.

And it happens automatically, around the clock, at an optimal pace.

That last part is critical: the pace. Send too many emails too fast, and providers flag you as suspicious. Send too few, and you’re not building reputation quickly enough. Warmy’s AI analyzes hundreds of parameters daily to find the perfect balance for your specific situation.

It’s working across all the major platforms simultaneously:

• Gmail and Google Workspace: The biggest player, where most of your subscribers probably live
• Outlook and Microsoft 365: Critical for B2B senders reaching corporate inboxes
• Yahoo and AOL Mail: Still huge for consumer audiences
• Zoho: Growing fast in the small business space
• Standard SMTP servers: Covering everything else

Warmy isn’t just warming your domain on one platform—it’s building cross-platform reputation so that when you send your real campaign, every major email provider already recognizes you as trustworthy.

The entire process is invisible to you. You don’t write these warming emails. You don’t manage the sending schedule. You don’t track individual interactions. The AI handles everything while you focus on building your actual campaign.

And here’s the part that surprises most people: this works even if your reputation is already damaged. If you’ve been stuck in spam for months, Warmy gradually rehabilitates your sender score by flooding providers with positive signals that outweigh the negative history.

You’re essentially teaching Gmail and Outlook to trust you again, one positive interaction at a time, at machine speed.

Within days, the technical parameters that were blocking you start to shift. Your inbox placement rate climbs. Your deliverability score improves. And when you finally hit send on your real campaign, you’re not starting from zero anymore—you’re starting from a position of established trust.

That’s the difference between hoping your emails land in the inbox and knowing they will.

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The 5-Minute Setup That Saves You Months of Deliverability Hell

Let’s talk about actually getting this thing running.

The good news: connecting Warmy to your email account takes less time than making coffee. The process is deliberately simple because the founders knew that if it required technical expertise, most people would never use it.

Here’s the exact process, step by step.

First, you go to the Worm 2.0 platform. This is Warmy’s main interface where everything happens. You’ll create an account if you haven’t already, which takes about 60 seconds with a standard email signup.

Next, navigate to the “Arabia” tab. Yes, that’s actually what it’s called—don’t ask me why. This is where you manage your mailbox connections.

Then you connect your mailbox. Warmy supports all the major providers, so whether you’re using Gmail, Outlook, a custom domain, or something else, the integration works the same way. You’ll authenticate your account (usually through OAuth, which means Warmy never actually sees your password), and that’s it.

The connection goes live immediately.

Once you’re connected, Warmy’s AI takes over. Within the first 24 hours, it starts analyzing your current sender reputation and technical setup. It checks all those behind-the-scenes parameters we talked about earlier—SPF, DKIM, DMARC, blacklist status, and more.

Then it starts the warming process automatically.

You’ll see emails being sent and received in your Warmy dashboard, but nothing shows up in your actual inbox. The warming emails are hidden from your view so they don’t clutter your workspace. They’re happening in the background, doing their job, building your reputation without you lifting a finger.

Here’s what most people don’t realize: the hard part isn’t the setup—it’s the waiting. Domain warming isn’t instant. Depending on your starting reputation and your goals, it can take anywhere from a few days to a few weeks to reach optimal deliverability.

But here’s the key difference: you’re not doing anything during that time. You’re not manually sending test emails. You’re not tracking responses. You’re not adjusting sending schedules. Warmy handles all of it while you work on your actual business.

During the first 48 hours, you’ll want to check your dashboard once or twice to verify everything’s working correctly. Look for increases in emails sent and received. If those numbers are climbing, you’re good. If they’re not, customer support can help troubleshoot (more on that later).

After the initial setup period, you can mostly ignore Warmy and let it run. Check in once a week to monitor your deliverability metrics, but the AI is doing the heavy lifting in the background.

That’s the entire setup. Five minutes of clicking buttons, then weeks of automated reputation building while you sleep.

Compare that to the alternative: spending months manually trying to fix your sender reputation, researching technical DNS records, hiring consultants, and still not knowing if anything is actually working.

Warmy removes all the guesswork and all the manual labor. You get the results without becoming an email deliverability expert yourself.

And when you’re finally ready to launch your campaign, you’ll do it with confidence—because the technical foundation is already solid.

The Dashboard Metrics That Actually Matter (Ignore Everything Else)

Okay, you’re connected and Warmy is running. Now what?

Most people make the mistake of obsessing over every single number in their dashboard. They check it five times a day, panic when one metric dips slightly, and waste hours trying to interpret data that doesn’t actually matter.

Let me save you that headache: there are only a handful of metrics you actually need to watch.

The rest is noise. Focus on these, ignore everything else, and you’ll know exactly where you stand.

First up: Inbox vs. Spam Ratio. This is your ultimate scorecard. It tells you what percentage of your emails are landing in the inbox versus getting filtered to spam. If this number is above 90%, you’re in excellent shape. Between 70-90%? You’re getting there, but need more warming time. Below 70%? Keep warming and don’t launch any real campaigns yet.

This single metric tells you more about your deliverability health than anything else in the dashboard.

Second: Deliverability Percentage. This shows how many of your emails are actually getting delivered to mailboxes (whether inbox or spam) versus bouncing completely. You want this as close to 100% as possible. If it’s lower than 95%, you might have technical issues with your domain setup that need immediate attention.

Bounces are worse than spam placement because they signal to providers that your list quality is terrible.

Third: Mailbox Health Score. Warmy calculates this by analyzing all your technical parameters and giving you one simple number. Think of it like a credit score for your email domain. A good health score is typically 80 or above. Anything lower means you’ve got work to do, and Warmy will flag the specific issues dragging you down.

Now let’s talk about the technical flags. These are the behind-the-scenes parameters that determine whether email providers trust you:

• SPF (Sender Policy Framework): This should show as “Passed” or “Valid.” If it doesn’t, your domain isn’t properly authorized to send emails, and providers will treat you with suspicion.
• DKIM (DomainKeys Identified Mail): Another “must be green” metric. This proves your emails are actually coming from your domain and haven’t been tampered with in transit.
• DMARC (Domain-based Message Authentication): This is your domain’s policy for handling failed authentication. You want this configured and passing. If it’s not, you’re vulnerable to spoofing, and providers know it.
• Blacklist Status: This should always say “Not Blacklisted.” If you show up on any spam blacklists, your deliverability is toast until you get removed. Warmy will alert you if this happens.

Here’s the beautiful part: you don’t need to understand what these acronyms mean in technical detail. You just need to check that they’re all showing green checkmarks. If something’s red, click on it and Warmy will explain what it means in plain English.

For the data nerds who want to go deeper, you can click on individual emails in your dashboard and see granular details. How long did it take to deliver? Which folder did it land in? Did the recipient open it? This level of detail can be useful for troubleshooting specific issues, but for most people, it’s overkill.

The detailed view is also where you can see your sending and receiving numbers. In a healthy warming setup, these numbers should be roughly balanced. If you’re sending way more than you’re receiving, something might be off with your network interactions.

One more critical metric: number of emails sent and received over time. You should see these numbers gradually increasing as Warmy ramps up your sending volume. This gradual increase is intentional—it trains email providers to see you as a legitimate sender who’s growing naturally, not a spammer who just turned on the fire hose.

If your numbers flatline or drop unexpectedly, that’s your signal to investigate or reach out to support.

Here’s what you should NOT obsess over: individual open rates on warming emails, specific reply times, minor daily fluctuations, or trying to interpret every single parameter Warmy tracks. The AI is optimizing hundreds of variables you can’t see. Trust the system and focus on the big picture metrics.

Check your dashboard once or twice a week. Look at inbox placement, deliverability percentage, and health score. If those three things are trending up, you’re golden. If they’re stuck or declining, that’s when you dig deeper or get help.

Your goal isn’t to become a dashboard expert. Your goal is to get out of spam and into the inbox. Keep your eyes on the metrics that actually move that needle, and ignore the rest.

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The Template Hack That 10X’s Your Warming Results (Most People Miss This)

Here’s where Warmy gets really clever, and where most users leave massive results on the table.

Most people connect their mailbox, let Warmy do its thing, and never touch the Template feature. They think warming is warming—just let the AI send generic emails back and forth, build some reputation, and call it a day.

That approach works. But it’s leaving money on the table.

Here’s what they’re missing: Warmy can warm your domain using the exact language, topics, and style of your actual campaigns. And when you do this, your deliverability results get dramatically better because you’re training email providers to trust the specific type of content you’re about to send.

Let me explain how this works.

Warmy’s Template Step feature lets you create email templates that match your real campaigns. You write a sample email—subject line, body text, everything—and Warmy analyzes it for all the parameters that affect deliverability.

Then here’s the magic part: that template gets sent hundreds of times through Warmy’s network. Real people in the system receive it, open it, interact with it, and reply to it. You’re not just building generic sender reputation—you’re building reputation for your specific type of content.

This matters more than you think.

If you’re planning to send sales emails about your courses, warm up with templates about courses. If you’re sending B2B outreach about partnerships, warm up with partnership language. When your actual campaign launches, Gmail has already seen dozens or hundreds of similar emails from you that got positive engagement.

The result? Your real campaign lands in the inbox at a much higher rate than if you’d just done generic warming.

Let’s look at the specific parameters Warmy checks when you submit a template:

• Subject blanks: Are you using personalization tokens correctly? Too many can look spammy.
• Word count: Is your email too long (people won’t read it) or too short (looks like spam)?
• Reading time: How long does it take an average person to read this? Warmy optimizes for the sweet spot.
• Number of links: Too many links scream “spam email.” Warmy tells you if you’ve crossed the line.
• Question count: Questions can boost engagement, but too many feel manipulative.
• Spam word count: This is the big one. Warmy scans for words and phrases that trigger spam filters.
• Personalization level: Are you using the recipient’s name and details, or is this a generic blast?

Warmy gives you real-time feedback on all of these. If something’s going to hurt your deliverability, you’ll know before you send a single real email.

Here’s a real example from the transcript: someone was reaching out to instructors for Udemy course collaborations. They created a template with the subject line “Udemy course collaboration” and wrote out their full pitch. Warmy analyzed it and flagged specific issues that would have tanked their deliverability.

They fixed the problems, submitted the refined template, and Warmy sent it through the network hundreds of times. By the time they launched their actual outreach campaign, email providers had already seen this type of message from them dozens of times with positive engagement.

The campaign worked. Inbox placement was high. Responses came in. That’s the power of warming with your actual content.

Now, here’s the multilingual advantage that almost nobody talks about: if your campaign is in Spanish, French, German, or any other language, you can warm up in that language too.

Why does this matter? Because email providers analyze content patterns by language. If you warm up in English but campaign in Spanish, you’re starting from scratch in terms of content reputation. Warm up in Spanish, and you’ve already proven to Gmail that your Spanish-language emails get positive engagement.

This is absolutely critical for international businesses or anyone sending campaigns in multiple languages. You need separate warming for each language you’re targeting.

One warning that came directly from Warmy in the example: don’t use words like “free” in your subject lines. The user tested adding “free” to their Udemy collaboration subject, and Warmy immediately flagged it as a bad idea. That one word could have destroyed their deliverability before they even started.

That’s what the template feature does—it catches these reputation-killing mistakes before they cost you real money.

The bottom line: if you’re serious about deliverability, don’t skip the template feature. Spend 15 minutes creating a template that matches your actual campaign, let Warmy send it through the network, and watch your inbox placement rate climb when you launch for real.

This is the difference between good deliverability and exceptional deliverability. Most people never use it. Smart marketers build it into their workflow from day one.

[EXPERT TWIST] Why Adding “Free” to Your Subject Line Is a Death Sentence (And What Warmy Does Instead)

Let’s talk about the mistake that kills more email campaigns than anything else.

You think you’re being helpful. You think you’re adding value. You write “Free Guide” or “Free Consultation” or “Free Trial” in your subject line because, well, you actually are offering something free. It’s not a trick. It’s a legitimate offer.

And then your email disappears into the spam void, never to be seen again.

Here’s what happened: email providers don’t care about your intentions. They care about patterns. And the word “free” appears in approximately 97% of actual spam emails. So when their algorithms see it, they make a simple calculation: this looks like spam, so we’re treating it like spam.

Your legitimate offer gets grouped with Nigerian prince scams and phishing attempts. One word just torpedoed your entire campaign.

The example from Warmy makes this crystal clear: someone was writing a collaboration email for Udemy instructors. Solid use case. Real business opportunity. They thought adding “free” would make their offer more attractive. Warmy’s AI flagged it immediately and told them: don’t do this.

That’s the whole point of the template analysis feature—it catches these reputation-killing words before you send them to your real list.

But here’s the deeper principle that most marketers miss: spam isn’t about content quality. It’s about pattern matching.

Email providers run millions of emails through their filters every second. They can’t individually evaluate whether your offer is genuine or your business is legitimate. They just check: does this email match the patterns we see in spam?

If it does, you’re done. Doesn’t matter if you’re a Fortune 500 company or a solopreneur with a real product. The algorithm doesn’t read context—it reads signals.

Words like “free” are obvious triggers, but there are dozens of others that most people don’t know about:

• “Click here”: Sounds innocent, but spammers use it constantly
• “Act now”: Creates false urgency, classic spam tactic
• “Limited time”: Same problem—too common in scam emails
• “Guarantee”: Especially when combined with money words
• Excessive punctuation: Multiple exclamation marks!!! are a red flag!!!

Even helpful phrases can hurt you if they match spam patterns too closely. “You’ve been selected” sounds friendly but triggers filters. “Congratulations” seems positive but appears in lottery scams all day long.

This is where Warmy becomes invaluable: it knows the current list of spam trigger words and phrases that email providers are watching. Not the outdated list from five years ago that you found on some blog. The actual, current patterns that are getting emails filtered right now.

When you submit a template, Warmy scans your content against its database and tells you exactly what’s going to cause problems. It highlights the specific words and phrases that need to be changed. You see the issue before it costs you money.

But it goes deeper than just word choice. Warmy also analyzes:

• Sentence structure: Do you sound like a marketing bot or a real person?
• Link placement: Are your URLs positioned where spammers typically put them?
• Image-to-text ratio: Too many images, not enough text? That’s a spam pattern.
• HTML complexity: Overly fancy formatting can trigger filters.

The goal isn’t to trick the spam filters—it’s to write emails that genuinely don’t match spam patterns. And sometimes that means killing your darlings. That clever subject line you loved? If it triggers filters, it has to go.

Here’s what Warmy does instead of letting you shoot yourself in the foot: it gives you the spam word count in real-time. As you type, you see the number go up or down. You can literally watch your deliverability odds change as you edit.

And if you’re not sure what words are problematic, Warmy links you to resources that explain the current spam trigger list. The transcript mentions “previous lessons” about spam words—that’s the Warmy Academy content we’ll cover later.

The brutal truth is this: you can have the best offer in the world, the most helpful content, the highest-quality product—and still end up in spam because you used the wrong words.

That’s not fair. That’s not how email marketing should work. But that’s the reality of algorithmic filtering at scale.

Warmy doesn’t change the rules, but it tells you what the rules are before you break them. That alone is worth the price of admission.

So before you send your next campaign, run it through the template analyzer. Let Warmy flag the problem words. Rewrite them. Test again. And only launch when you’re in the clear.

Because landing in the inbox with a “good” subject line beats landing in spam with a “great” one. Every single time.

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How to Handle the “Forgot I Subscribed” Problem (The Silent Killer of Sender Reputation)

Here’s the scenario that’s destroying your sender reputation right now, and you don’t even know it’s happening.

Someone visits your website six months ago. They download your lead magnet. They check the opt-in box. Everything’s legitimate—you have their permission, they wanted your content, it’s all above board.

Then life happens. They move on. They forget about you. Their inbox fills up with other stuff and your brand completely leaves their memory.

Fast forward to today: your email shows up, they don’t recognize you, and they hit the spam button. Not because you’re spammy. Not because you did anything wrong. Simply because they forgot they ever signed up.

And just like that, your sender reputation takes a hit that might take weeks to recover from.

This is the silent killer of email deliverability. It’s not malicious. It’s not even intentional. It’s just human behavior at scale, and it’s absolutely destroying legitimate marketers.

Here’s why it’s so dangerous: email providers track spam complaints religiously. When someone marks you as spam, that’s a massive negative signal. It tells Gmail, Outlook, and Yahoo: “This sender is unwanted. Filter them more aggressively.”

One complaint? Not a disaster. But when this happens across dozens or hundreds of subscribers, your reputation collapses. Future emails start landing in spam automatically, which leads to more “forgot I subscribed” moments, which leads to more spam complaints, which tanks your reputation further.

It’s a death spiral, and most marketers don’t realize it’s happening until their open rates have already cratered.

The frustrating part? You followed all the rules. You got permission. You provided value. You didn’t buy lists or scrape emails. And you’re still being punished because people’s memories are short.

Traditional advice tells you to “send more consistently so people remember you.” But that only works if your emails are actually reaching the inbox. If you’re already in the spam folder, sending more often just makes the problem worse.

This is where Warmy’s approach becomes critical: it builds your sender reputation before you launch campaigns, not after.

When you warm up your domain properly, you’re creating a cushion of positive engagement that protects you from the inevitable “forgot I subscribed” spam complaints. Email providers see that your emails generally get good engagement, so they’re more forgiving when a few people mark you as spam.

Think of it like a reputation buffer. The stronger your warming foundation, the more mistakes you can survive without getting filtered into oblivion.

But here’s the strategic part most people miss: you should warm up in waves that match your actual campaign schedule. If you’re going to email your list monthly, warm up with a similar pattern. If you’re doing weekly emails, warm up weekly.

Why? Because email providers track engagement patterns over time. If you warm up daily but then only email your real list monthly, providers notice the pattern change and get suspicious. Consistency matters.

Now, if you’re running international campaigns or multilingual content, this problem gets even more complex. Someone who opted in for English content might forget they also signed up for Spanish content. They see an email in Spanish, don’t recognize it, and hit spam.

That’s why Warmy lets you warm up separately by language. You’re not just building domain reputation—you’re building language-specific content reputation so that when your Spanish emails go out, providers have already seen positive engagement with your Spanish content.

The transcript specifically mentions warming up in Spanish for this exact reason. If your campaign is multilingual, your warming needs to be multilingual too.

Here’s another layer to this problem: the longer someone’s been on your list without engaging, the more likely they are to forget you. If someone hasn’t opened your emails in six months, they’re a ticking time bomb. When you finally send something they notice, there’s a high chance they’ll hit spam instead of unsubscribe.

This is why list hygiene matters. But you can’t clean your list if you never reach the inbox to begin with. That’s the catch-22. Warmy solves it by building your reputation to the point where you’re reaching inboxes reliably, which means you can finally identify and remove the dangerous “forgot about you” subscribers.

The bottom line: you can’t prevent people from forgetting they subscribed. Memory is unreliable, life is busy, and people move on. That’s human nature.

But what you can control is your sender reputation cushion. Build it strong enough through proper warming, and those inevitable spam complaints won’t destroy you. They’ll be statistical noise instead of campaign-ending disasters.

That’s the difference between email marketing that works and email marketing that collapses under its own weight. Warmy gives you the foundation to survive the reality of human forgetfulness.When to Use Customer Support vs. Warmy Academy (And What Each Actually Does)

Let’s clear up some confusion about getting help when you need it.

Warmy gives you two different resources, and most people use them backwards. They ping customer support for questions they could answer themselves in two minutes, or they waste hours searching the Academy for solutions that need a support ticket.

Here’s how to use each one correctly.

Customer Support is for technical issues and things that are broken. If your mailbox won’t connect, if your dashboard isn’t loading, if your warming emails suddenly stopped sending, or if you’re seeing error messages you don’t understand—that’s when you contact support.

These are problems you can’t solve yourself because they require someone to look at your account settings, check server logs, or fix something on Warmy’s end.

Support is also for configuration questions specific to your setup. If you’re not sure whether your SPF record is configured correctly, if you need help interpreting a weird metric in your dashboard, or if your deliverability suddenly tanked for no obvious reason—support can investigate and tell you what’s happening.

The key word here is “specific.” Support handles your individual account issues, not general education about how email marketing works.

Response times are typically fast because Warmy knows that technical issues directly impact your business. If something’s broken, they’ll help you fix it quickly. The transcript mentions their “excellent customer support,” and that reputation matters when you’re trusting a tool with your entire email deliverability.

Now, Warmy Academy is for strategic learning and understanding the bigger picture. This is where you go when you want to understand how spam filters work, what makes email providers trust certain senders, or how to structure campaigns that naturally get good engagement.

The Academy has lessons on topics like:

• Which specific words trigger spam filters (the “previous lessons” mentioned in the transcript)
• How to write subject lines that avoid common pitfalls
• Best practices for building and maintaining email lists
• Understanding the technical parameters like SPF, DKIM, and DMARC
• How to structure warming schedules for different business types

This is educational content that makes you better at email marketing overall, not just better at using Warmy. It’s the difference between “fix my problem right now” and “teach me how email deliverability actually works.”

Here’s the practical breakdown:

Use Customer Support when:

• Your account isn’t working correctly
• You’re seeing errors or unexpected behavior
• Your metrics don’t make sense based on what you’re doing
• You need help with technical setup or integration
• Something broke that was working yesterday
• You’re not sure if a problem is on your end or Warmy’s end

Use Warmy Academy when:

• You want to understand why certain words hurt deliverability
• You’re learning about email authentication protocols
• You need guidance on warming strategy for your specific industry
• You want to improve your email copywriting to avoid spam triggers
• You’re trying to understand what the metrics in your dashboard actually mean
• You want to prevent problems before they happen

Here’s the mistake most people make: they reach out to support asking “what words should I avoid in my emails?” when that’s literally covered in the Academy with detailed explanations and examples. That question doesn’t require someone to look at your account—it requires you to read the educational materials.

On the flip side, some people spend hours digging through Academy content trying to figure out why their mailbox won’t connect, when a 30-second support ticket would solve it. If something’s broken, don’t educate yourself—get help.

Think of it this way: Academy is proactive, support is reactive. You use Academy to prevent problems and understand the fundamentals. You use support to solve problems that have already occurred.

Both are valuable. Both are there for a reason. The key is using the right resource for the right situation so you get answers fast instead of wasting time in the wrong place.

And here’s a pro tip: if you’re about to contact support with a question, do a quick 60-second search in the Academy first. There’s a decent chance your question has already been answered with a full explanation and examples. If you don’t find it quickly, then yeah, reach out to support.

The goal isn’t to avoid using support—the goal is to solve your problem as fast as possible. Sometimes that’s a support ticket. Sometimes that’s a five-minute Academy lesson. Know which tool to reach for, and you’ll get unstuck faster.

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The 30-Day Warmy Protocol: From Spam Folder to Inbox Hero

Alright, let’s talk timeline. Because the question everyone asks is: “How long until I can actually send my campaign?”

The answer depends on where you’re starting from. But here’s a realistic 30-day framework that works for most people, whether you’re a brand new domain or recovering from spam folder hell.

Days 1-7: Initial Warming and Baseline Metrics

This is your foundation week. Warmy connects to your mailbox and starts sending warming emails immediately, but the volume is deliberately low. The AI is being cautious because it doesn’t know your reputation yet.

During this first week, you’re building your baseline. Email providers are watching to see how people interact with your emails. Warmy’s network is opening them, replying to them, and giving positive engagement signals that tell Gmail and Outlook: “This sender is legitimate.”

Your job during week one: check your dashboard every other day. Make sure your emails sent and received numbers are climbing. Verify that your technical flags (SPF, DKIM, DMARC) are all showing green. If anything looks wrong, that’s when you contact support.

Don’t panic if your inbox vs. spam ratio isn’t perfect yet. You’re still building reputation from scratch. Week one is about establishing presence, not perfection.

Days 8-14: Template Testing and Optimization

By week two, you should have enough baseline reputation that it’s safe to start testing your actual content.

This is when you create templates that match your real campaigns. Write the subject lines you plan to use. Draft the email copy you’re going to send. Put it through Warmy’s template analyzer and see what breaks.

If the spam word count is too high, rewrite it. If the personalization is weak, add more. Keep iterating until Warmy gives you the green light that this template won’t hurt your deliverability.

Then let Warmy send that template through its network hundreds of times. You’re warming up your domain specifically for the type of content you’re about to send. This is the strategic layer most people skip, and it costs them dearly when they launch.

Your inbox placement rate should be climbing during week two. If you started at 60%, you should be hitting 75-80% by day 14. If you’re not, either you need more time or there’s a technical issue that needs investigation.

If your campaign is multilingual, create and test templates in each language during this week. Don’t assume warming in English will protect your Spanish campaign. It won’t.

Days 15-21: Scaling Volume Safely

Week three is about gradually increasing your sending volume to match what you’ll do in your real campaign.

If you’re planning to email 5,000 people, Warmy needs to train email providers that you’re capable of sending that volume without being a spammer. The AI ramps up your warming emails to simulate that scale.

This is where you might see some turbulence. Email providers notice the volume increase and watch you more carefully. If your engagement stays strong (which it should, because Warmy’s network is still interacting positively), they’ll accept the new volume as normal.

If your engagement drops or you start getting filtered, Warmy’s AI will automatically slow down the ramp to protect your reputation. This is why you can’t rush this process—providers are smart, and they punish anyone trying to scale too fast.

Your key metric during week three: mailbox health score. This should be 80+ by now. If it’s not, you’re not ready to launch yet. Keep warming.

Also watch your deliverability percentage. It should still be above 95%. If emails are bouncing, that’s a red flag that needs immediate attention.

Days 22-30: Full Campaign Readiness

By week four, you should be operating at full volume with strong metrics across the board.

Your inbox vs. spam ratio should be 85% or higher. Your technical flags should all be green. Your mailbox health score should be solid. And you should have templates that have been sent hundreds of times with positive engagement.

This is when you’re actually ready to launch. Not day 3. Not day 10. Day 25-30, after you’ve built a legitimate foundation that can withstand real-world campaign pressure.

Here’s what most people don’t realize: launching too early is worse than waiting too long. If you send your real campaign before your reputation is solid, you’ll tank everything you’ve built. Those “forgot I subscribed” spam complaints will hit harder, and you’ll end up back in the spam folder—possibly worse off than when you started.

Patience during these 30 days saves you months of recovery time later.

Ongoing Maintenance and Monitoring

Once you launch, don’t turn Warmy off. Let it keep running in the background, maintaining your reputation between campaigns.

Check your dashboard weekly. If your metrics start declining, investigate immediately. Sender reputation isn’t permanent—it requires ongoing maintenance, especially if you’re sending regularly.

If you take a break from emailing (like a month off for vacation), your reputation will decay slightly. That’s normal. Just make sure Warmy is still warming in the background so you don’t have to start over when you return.

The 30-day protocol isn’t sexy. It’s not a hack. It’s just the realistic timeline for building legitimate sender trust in a way that actually lasts.

Rush it, and you’ll pay for it later. Follow it, and you’ll launch with confidence knowing your emails are going to land where they belong: in the inbox.

Real Results: What “Good” Deliverability Actually Looks Like

Let’s talk numbers. Because everyone wants to know: “What should my metrics actually look like when I’m doing this right?”

Most people have no frame of reference. They see 75% inbox placement and don’t know if that’s good, terrible, or somewhere in between. So they either panic unnecessarily or stay complacent when they should be worried.

Here’s your benchmark guide for what healthy deliverability actually looks like.

Inbox vs. Spam Ratio: The Ultimate Metric

This is your north star. Everything else is secondary.

Above 90% inbox placement: You’re crushing it. This is elite-level deliverability. Your domain has strong reputation, your content isn’t triggering filters, and email providers trust you. At this level, you can confidently launch campaigns knowing the vast majority of your subscribers will actually see your emails.

80-90% inbox placement: This is solid. You’re doing well, but there’s room for improvement. Most legitimate businesses operate in this range. Your campaigns will perform decently, but you’re leaving some money on the table with that 10-20% that’s getting filtered.

70-80% inbox placement: You’re functional but struggling. This means one in every four or five emails is hitting spam. That’s a significant portion of your audience never seeing your content. You need more warming time or there are content issues dragging you down.

Below 70% inbox placement: Red alert. This is not launch-ready. More of your emails are getting filtered than should be, and if you launch a real campaign at this level, you’ll tank your reputation further. Keep warming, fix technical issues, and don’t send anything real until you’re above 80%.

Here’s the reality check: if you’re consistently below 85%, something is broken. It might be your content, your technical setup, or your warming strategy. Don’t accept mediocre deliverability as “just how it is.”

Deliverability Percentage: The Foundation

This metric is different from inbox placement—it measures whether your emails are getting delivered at all, regardless of folder.

95-100% deliverability: Perfect. Your emails are reaching mailboxes. They might hit spam, but they’re not bouncing. This is where you should be operating.

90-95% deliverability: Something’s slightly off. Maybe you have a few invalid emails on your list, or there are occasional technical hiccups. Not a crisis, but worth investigating.

Below 90% deliverability: Major problem. You’re getting hard bounces, which means either your list quality is terrible or your technical setup is fundamentally broken. Email providers see high bounce rates as a massive red flag. Fix this immediately before doing anything else.

The key distinction: you can have 100% deliverability but only 70% inbox placement. That means your emails are arriving, but they’re landing in spam. Both metrics matter, but they measure different things.

Mailbox Health Score: Your Reputation Summary

Think of this like a credit score for your email domain.

80-100: Excellent health. Your technical setup is solid, your engagement is strong, and email providers have no reason to distrust you. This is where you want to live.

60-80: Decent but not great. You’ve got some issues that need attention. Maybe your DMARC policy isn’t configured, or your engagement rates are lower than ideal. Work on improving this before launching major campaigns.

Below 60: Your domain is sick. Multiple things are wrong, and email providers are treating you with heavy suspicion. Do not send real campaigns at this score. You’ll just make things worse.

If your health score is low, Warmy will flag the specific issues dragging you down. Click on them. Read what they mean. Fix them one by one. Don’t ignore this metric—it’s a comprehensive view of your sender reputation.

Technical Flags: All Green or Nothing

SPF, DKIM, DMARC, and blacklist status should all show as passed or valid. There’s no partial credit here. If even one of these is red, your deliverability is compromised.

SPF failing: Email providers can’t verify you’re authorized to send from your domain. Fix this in your DNS settings immediately.

DKIM failing: Your emails can’t be authenticated. This is a technical setup issue that needs to be resolved before you send anything.

DMARC not configured: You’re vulnerable to spoofing, and email providers know it. Set up your DMARC policy today.

Blacklisted: You’re on a spam database somewhere. This is a reputation killer. You need to identify which blacklist you’re on and request removal. Warmy can help with this, but it takes time.

Don’t try to “work around” failed technical flags. They’re not suggestions—they’re requirements for modern email deliverability.

Engagement Over Time: The Trend Matters

Raw numbers are useful, but the trend tells you whether you’re improving or declining.

If your inbox placement was 75% two weeks ago and it’s 85% today, you’re on the right track. Keep doing what you’re doing. If it was 85% two weeks ago and it’s 75% today, something changed—and you need to figure out what.

Watch for sudden drops. A 10% decline in one day usually means something broke or you sent content that triggered filters. Gradual declines over weeks suggest your reputation is eroding and needs maintenance.

The key is not to obsess over daily fluctuations. Email deliverability has natural variance. Check your metrics weekly, look at the 7-day average, and focus on the overall direction.

What “Good” Actually Means for Your Business

Here’s the bottom line benchmark for launching campaigns:

• Inbox placement: 85% or higher
• Deliverability: 95% or higher
• Mailbox health score: 80 or higher
• All technical flags: Green
• Trend: Stable or improving over the past two weeks

If you hit those numbers, you’re ready to launch. If you don’t, keep warming. It’s that simple.

Don’t compare yourself to some mythical perfect sender who gets 100% inbox placement every time. That doesn’t exist at scale. Even the best senders in the world occasionally hit spam because filters are imperfect and humans are unpredictable.

Your goal isn’t perfection. Your goal is consistent, strong deliverability that allows your business to function. Hit the benchmarks above, and you’re there.

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CONCLUSION

The Bottom Line

Let’s cut through everything and get to what actually matters.

Your email deliverability problem isn’t about better copywriting, prettier templates, or more engaging content. Those things help once you’re in the inbox, but they’re worthless if nobody ever sees your emails in the first place.

The real problem is technical reputation. Email providers don’t trust you. They don’t know if you’re a legitimate business or a spammer who just registered a fresh domain. And until you prove otherwise, they’re going to treat your emails with suspicion.

You can’t build that trust manually. You can’t personally interact with thousands of inboxes to prove you’re legitimate. You can’t convince Gmail’s algorithm through sheer force of will that you deserve inbox placement.

But Warmy can. It automates the exact behavior patterns that email providers reward: consistent sending, positive engagement, natural interaction patterns, technical compliance, and gradual volume increases that signal legitimate growth instead of spam blasts.

The AI handles hundreds of parameters daily that you’d never track on your own. It interacts with real people across Gmail, Outlook, Yahoo, and every other major platform. It builds cross-platform reputation so that when you launch your campaign, you’re not starting from zero—you’re starting from a position of established trust.

And it does all of this in the background while you focus on actually running your business.

Here’s what you need to understand: this isn’t a shortcut. It’s the actual process. Domain warming is how legitimate senders establish reputation in 2025. The alternative is spending months manually testing, adjusting, failing, and trying again—all while watching your campaigns disappear into spam folders.

Warmy removes the guesswork, eliminates the manual labor, and gives you a clear path from “stuck in spam” to “consistently hitting the inbox.” The 30-day protocol works if you follow it. The metrics tell you exactly where you stand. The template feature prevents reputation-killing mistakes before they happen.

But none of it matters if you don’t actually use it. Connection takes five minutes. Warming takes patience. Most people will read this, nod along, and then try to launch campaigns anyway without doing the work. Their emails will hit spam, they’ll blame “the algorithm” or “deliverability being broken,” and they’ll never realize the problem was skipping the foundation.

Don’t be that person.

The Call to Action

Stop letting months of work disappear into spam folders. Stop hoping your next campaign will magically perform better when nothing about your technical setup has changed. Stop losing money because your emails never reach the people who actually want to hear from you.

Connect Warmy to your mailbox today. Let the AI do the heavy lifting for the next 30 days. Monitor your metrics weekly. Use the template feature to test your actual campaigns before launching. Build the technical foundation that your business deserves.

When you’re ready to launch—when your inbox placement is above 85%, your technical flags are green, and your mailbox health score is solid—you’ll send that campaign with confidence. Not hope. Confidence. Because you’ll know the foundation is there.

Your future customers are waiting. They want to hear from you. They opted in for your content. Make sure they can actually see it when you send it.

That’s what Warmy does. That’s why it matters. And that’s how you stop watching your emails die in spam and start building a marketing channel that actually works.

The choice is yours: keep struggling with deliverability on your own, or let AI solve the problem while you focus on everything else.

The inbox is waiting. Go get it.

WARMY DELIVERABILITY CHEAT SHEET

Quick-Reference Table: Your Email Deliverability Command Center

Warmy Feature/Metric	Best Used For…	Pro Tip
Inbox vs. Spam Ratio	Determining if you’re ready to launch campaigns	Aim for 85%+ before sending any real campaigns—below 70% means keep warming and don’t launch yet.
Deliverability Percentage	Checking if emails are reaching mailboxes at all	Should be 95-100%; below 90% means you have list quality or technical setup issues causing hard bounces.
Mailbox Health Score	Getting a single number that summarizes your overall sender reputation	Think of it like a credit score—80+ is excellent, below 60 means multiple things are broken and need immediate fixes.
SPF/DKIM/DMARC Flags	Verifying your technical authentication is properly configured	All three must show green/passed—there’s no partial credit, and even one failure tanks your deliverability.
Blacklist Status	Ensuring your domain/IP isn’t on spam databases	Should always say “Not Blacklisted”—if you’re listed anywhere, your deliverability is destroyed until you get removed.
Template Step Feature	Pre-testing your actual campaign content before sending to real subscribers	Created templates get sent hundreds of times through Warmy’s network, training providers to trust your specific content type.
Spam Word Count Analyzer	Catching deliverability-killing words before they destroy your campaign	Never use “free” in subject lines—Warmy flags it immediately because it appears in 97% of actual spam emails.
Subject Line Parameters	Optimizing subject blanks, word count, and personalization	Warmy analyzes in real-time as you type and shows you how each change affects deliverability odds.
Email Body Analysis	Checking reading time, link count, question count, and spam triggers	Too many links scream spam—Warmy tells you exactly when you’ve crossed the line before you send.
Multi-Language Warming	Preparing campaigns in Spanish, French, or other languages	Warm up separately for each language—providers analyze content patterns by language, so English warming won’t protect Spanish campaigns.
Email Deliverability Checker	Testing how your emails perform across 8 major providers	Covers Gmail, Google Workspace, Outlook, Microsoft 365, Yahoo, AOL, Zoho, and SMTP—essential for multi-platform campaigns.
Warmy Academy	Learning strategy, understanding spam triggers, and preventing problems before they happen	Use Academy for education (“what words trigger spam?”), use Customer Support for broken technical issues.
Customer Support	Fixing technical issues, configuration problems, and account-specific troubleshooting	Contact support when something’s broken or not working—they respond fast because deliverability issues directly impact your business.
Gradual Volume Scaling	Training providers that you’re a legitimate sender growing naturally, not a spammer	The AI automatically ramps up sending pace—rushing this process triggers spam filters and destroys reputation faster.

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The 30-Day Launch Checklist

Copy this checklist and track your progress:

Week 1: Foundation (Days 1-7)

• Connect mailbox to Warmy via Arabia tab
• Verify SPF, DKIM, and DMARC all show green
• Check that emails sent/received numbers are climbing daily
• Confirm deliverability percentage is above 95%
• Monitor dashboard every 2-3 days for technical issues

Week 2: Content Testing (Days 8-14)

• Create templates matching your actual campaign content
• Run templates through spam word analyzer
• Remove trigger words like “free,” “click here,” “act now”
• Verify subject blanks, link count, and personalization are optimized
• Let templates send through network hundreds of times
• Create separate templates for each language if running multilingual campaigns
• Target: Inbox placement should reach 75-80%

Week 3: Volume Scaling (Days 15-21)

• Allow AI to gradually increase sending volume
• Watch for turbulence as providers notice volume increase
• Confirm mailbox health score reaches 80+
• Verify engagement stays strong during ramp-up
• Check that no new blacklist flags appear
• Target: Inbox placement should reach 80-85%

Week 4: Campaign Readiness (Days 22-30)

• Confirm inbox vs. spam ratio is 85% or higher
• Verify deliverability percentage remains above 95%
• Check mailbox health score is 80+
• Ensure all technical flags still show green
• Review 7-day trend to confirm metrics are stable or improving
• Final template test with exact campaign content
• GREEN LIGHT: Ready to launch real campaign

Post-Launch: Ongoing Maintenance

• Keep Warmy running in background between campaigns
• Check dashboard weekly for declining metrics
• Investigate immediately if inbox placement drops 10%+
• Continue warming during campaign breaks to maintain reputation
• Re-warm if taking 30+ days off from sending

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Red Flag Warning System

Stop immediately and investigate if you see:

Warning Sign	What It Means	Immediate Action Required
Inbox placement below 70%	Your reputation is too damaged to launch	Continue warming for 1-2+ more weeks; don’t send campaigns
Deliverability below 90%	Hard bounces are killing your sender score	Clean your list and check DNS/technical setup
Health score below 60	Multiple critical issues exist	Click on each red flag and fix them one by one
Any technical flag shows red	Authentication is broken	Fix DNS records immediately—nothing else matters until this is green
“Blacklisted” status appears	You’re on a spam database	Request removal and investigate what caused the listing
10%+ drop in one day	Something broke or you sent bad content	Review recent changes and contact support
Spam word count spikes	Your content is triggering filters	Rewrite immediately before sending to real subscribers

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Print this cheat sheet. Pin it next to your desk. Check it every week during your 30-day warming period. These numbers and timelines aren’t suggestions—they’re the difference between inbox success and spam folder failure.